How do I reduce cash-on-delivery (COD) returns in e-commerce?

Quick answer

Reduce COD returns by confirming every order (a quick call or WhatsApp message filters out impulse and fake orders), setting accurate delivery expectations, offering prepaid payment options with small incentives, blocking repeat refusers, and choosing reliable couriers with good tracking. COD lets buyers refuse at the door, so order confirmation and trust-building are the biggest levers on your return rate and profitability.